A R Traders
the taste of 1972
A R Traders is known to import the best quality of rice. Rice that comes through our state-of-the-art rice mills and processing technology is a quality product that you can bank on with absolute trust; trust that is also reciprocated by quality conscious consumers. Our premium quality rice combines with your endearing label for a product that will forever captivate your customers, convincing them to return again and again for a taste of this rich experience, and build for you a strong brand equity.
Basmati Rice from India
Basmati is a variety of long grain rice, famous for its fragrance and delicate flavour. Basmati rice has been cultivated in the Indian subcontinent for hundreds of years. The grains of basmati rice are much longer than they are wide, and they grow even longer as they cook. Basmati rice is available both as a white rice and a brown rice.
No other rice has this combined characteristic. The post cooking elongation of more than twice its original length, the aroma and its sweet taste has made basmati rice a delicacy. The fertile alluvial soil, fresh and cold air and the sweet water from the ranges contribute primarily to the unique characteristics associated with the grain.